The Fred Factor Review 

At first, The Fred Factor by Mark Sanborn seemed to be an easy read and a simple task at hand. I was very excited to be doing so because I was joining a new team of co-workers and this was required reading. It is only 112 pages — almost half pages and can be read in a couple of hours or several sittings. I really like the dedication — to my two sons, Hunter and Jack, I'm proud to be dad — to my wife Darla — I'm blessed to be your husband. Beautiful. Then he quotes John Wooden's father — everyone quotes John Wooden, the great college basketball coach, Sanborn quotes Wooden's dad. Interesting. I'm breezing through this, knowing much of what is being said — there's a Fred inside every one — reminded that kind deeds are not overlooked — and to seek change for the benefit of all — how taking the ordinary daily events of life and making them an extraordinary experience just because of a choice we make. A lot of The Fred Factor is built on positive mental attitude philosophy and the goodness of human beings/nature, going the extra mile, turning the other cheek, quoting famous people and relating these principals to our lives, relationships and work. Knowing that all men have value, to do the common thing uncommonly well, laughter is good medicine for the soul, are just of the sayings. But what I got out of the book the most and why it is a good read for me and why I'd recommend it for other people is because the only difference between a rut and a grave is depth. To examine the difference between activity and accomplishment, that your ‘IQ' is ‘implementation quotient', and buying a journal (p. 81) and answer the great questions on page 65... When I do this and encourage other people to do this my ‘IQ' will go off the charts and I'll become a genius and very successful because I'll be faithful and eternally productive. In conclusion, to say one thoughtful positive comment to a loved one each day and to do one unexpected act of kindness each day and to teach others to do the same. The ending of the book is great — discover dormant Freds, hire Freds and ask these questions. Record in writing all ideas and examples. “You teach what you know, but you reproduce who you are.” WOW. People become more loveable when they are loved. This is the 2nd greatest commandment. Can you do the 2nd without doing the first????